With no structure and key performance indicators (KPI’s) it’s impossible to succeed in any project, especially SEO which has to be perfectly executed and tracked to learn what works in your industry best. Our SEO framework covers technical, content and outreach programmes with each step being optimised and perfected based on the data we gather over time. We only use white hat SEO strategy and tactics hence you won’t have to worry about any penalties or trying to be constantly ahead of Google Search algorithm changes.