In this stage of the process, we discuss with you past SEO strategy to find out what have worked for you and what did not. We want to ensure we know your business and market inside out before we start digging in to your website.
Once we know what your challenges are and we have identified key themes and keywords that will benefit your organic traffic we will audit your site and provide you with the technical and content improvement suggestions. SEO audit and analysis of the data will inform the strategy for the next 3-6-9-12 months.
We will identify your buying personas, their professional and personal interests and their challenges at work. This information will help guide content marketing strategy and provide your potential customers with the information and solutions to help them make the right choice – buy your product.