Multi-Location Service Businesses across
Healthcare • Professional Services • Trade

From Invisible
to Inevitable.

Why does Location 1 thrive while Location 4 barely survives?

Clarity first. We audit every location, identify what's working (and why), then build a systematic organic growth engine you can replicate everywhere.
+£85k Monthly
London
+£52k Monthly
Birmingham
+£48k Monthly
Manchester
+£35k Monthly
Leeds
+£32k Monthly
Liverpool
+£22k Monthly
Newcastle
+£38k Monthly
Edinburgh
+£28k Monthly
Glasgow
+£25k Monthly
Bristol
+£18k Monthly
Brighton
0locations
Revenue Infrastructure Active

We find the leaks. Then we fix them.

We identify every point where revenue slips through the cracks:

Broken visibility. Slow follow-ups. Silent locations. Missed enquiries. Weak reputation. No tracking. No reporting.

Then we install the systems that stop the bleed and make growth predictable across every location.

What you get:

✓ Every location becomes visible across search, maps, and local intent

✓ Enquiries are captured, tracked, and followed up systematically across all branches

✓ You can see exactly which locations convert and which leak revenue—  location by location

✓ Prospects choose you because your authority and proof are impossible to ignore

✓ Marketing spend is tied directly to measurable revenue outcomes at each location

Visibility. Conversion. Lead handling. Tracking. Reputation.

One joined-up system across all locations.Not a scattered set of tactics.

The phone barely rings.
And you don't know why.

You're spending on marketing. Some locations are busy, others silent.

Calls go unanswered.

Tracking is patchy.

The data doesn't line up.

Growth feels unpredictable because you can't see what's working. You can't fix what you can't see.

Most multi-location service businesses don't have a traffic problem. They have a visibility, conversion, and revenue capture problem.

The demand exists. There's no net to catch it.

Common symptoms you might recognise:

✓ Leads come in, but you don't know what happened after—or which location dropped the ball

✓ You can't see which locations convert best or leak revenue—the data just isn't there

✓ Follow-up isn't consistent across branches—and jobs slip away

✓ You're spending on marketing, but proving ROI location-by-location is nearly impossible

Without systems, you're invisible. The enquiries you do get fall through the cracks.

And you have no control over why.

How We Work

Four principles that separate infrastructure-building from campaign-selling.

Clarity Before
Commitment


We diagnose the problem before prescribing the solution.No 12-month retainers until you know exactly what you’re paying for.

Systems,
Not Tactics


One location thrives by accident. Ten locations thrive by design.We build the playbook that makes growth predictable everywhere.

Revenue,
Not Activity


We measure what matters: calls, conversions, and qualified enquiries.
Not rankings or traffic that don’t move revenue.

Right Specialists,
Right Time


We bring in best-in-class experts (CRM, analytics, sales training, copywriters) only when your growth needs them.

Revenue infrastructure in action.

This is how we turn enquiries into revenue — consistently, across every location.

Strategy

Most businesses grow by accident, not by design. We build the roadmap that turns scattered spending into systematic growth — so every location follows the same playbook.

What this fixes:

No plan, scattered activity, decisions made blind.


Outcome:

Predictable growth across every location, not just the lucky ones.

Visibility

If they can't find you, they can't hire you. We make every location impossible to miss across search, maps and local intent.


What this fixes:

Quiet branches, weak presence, inconsistent demand.

Outcome:

More inbound enquiries from people already looking.

Reputation

Trust is won before they ever pick
up the phone. We build review engines, authority signals and
proof that makes choosing you easy.

What this fixes:

Prospects choosing competitors.

Outcome:

You win the decision before they call.

Conversion

Leads don't pay the bills — jobs do. We optimise landing pages, contact flows, follow-ups and CRM so every qualified enquiry becomes revenue.

What this fixes:

Missed calls, slow responses, leaky pipelines.

Outcome:

More revenue from the enquiries you already get.

The Method

Four pillars working together as one engine. Not scattered tactics. Not separate campaigns. Infrastructure that scales.

Revenue
Infrastructure
Four pillars.
One system.
Predictable growth.
Strategy

Growth by Design

Most businesses grow by accident, not by design. We build the roadmap that turns scattered spending into systematic growth—so every location follows the same playbook.

Visibility

Impossible to Miss

If they can't find you, they can't hire you. We make every location impossible to miss across search, maps, and local intent.

Reputation

Trust Before Contact

Trust is won before they ever pick up the phone. We build review engines, authority signals, and proof that makes choosing you easy.

Conversion

Enquiries Into Revenue

Leads don't pay the bills—jobs do. We optimize landing pages, contact flows, follow-ups, and CRM so every qualified enquiry becomes revenue.

Visibility brings enquiries. Reputation wins trust. Conversion captures revenue. Strategy keeps it predictable.

That's infrastructure. Not tactics. Not campaigns. A system that scales across every location.

As seen on

Impact

The numbers.

Proven enterprise grade systems that deliver measurable growth.

14+

years building
growth systems

£6m+

investment
managed

3-5x

return on
investment

100+

clients
supported

I think you are fantastic. Strategic input, effectiveness, proactivity, value for money, all 5 out of 5 across the board. Know their stuff. No smoke or mirrors."

+55% increase in organic clicks

Gillian Dixon
MD, Teachers To Your Home
Connect

Contact us

Ready to build revenue infrastructure that compounds? Let’s talk.


We work with a limited number of partners at a time.
If it’s a fit, we’ll map out next steps.
If not, we’ll point you in the right direction.

hello@wearerhetoric.com
Rhetoric Studios
Vicarage Chambers
9 Park Square East
Leeds
LS1 2LH
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FAQs

Common questions about our approach

What exactly is Revenue Infrastructure?

It’s the system that connects visibility, enquiries, reputation, conversion and reporting. No single channel grows revenue — the system does.

Do you only do SEO?

No. We're organic growth architects, not SEO specialists.We build Revenue Infrastructure—the system that connects strategy, visibility, reputation, and conversion into one engine.SEO might be part of the solution, but it's never the whole solution.

What results can we expect?

It depends on how broken the current system is.If you have traffic but poor conversion, we can show improvement in weeks. If you're invisible locally, building authority takes months.What's consistent: clients who implement the full infrastructure see 3-5x growth in qualified enquiries within 12-18 months.We diagnose, then tell you what's realistic for your situation.

What foundations do you build first?

We start by diagnosing what's broken. No two businesses leak revenue in the same places, so we don't follow a checklist. We find the specific gaps in your visibility, conversion, tracking, or reputation—then fix those first. Clarity before commitment. Diagnosis before prescription.

Do you work with businesses that already have SEO in place?

Yes — and those are often the best results.If you have traffic but inconsistent revenue, we stabilise and scale.

How do you measure success?

We track revenue impact, cost per enquiry, conversion rate, lead response behaviour, and channel contribution. Rankings are just one signal.

Do we need CRM in place?

Not initially, but you'll need one eventually. We help you choose the right system, set up workflows, and connect tracking—but we're not a CRM agency. If enquiries aren't being tracked, you can't measure what's working. We make sure nothing falls through the cracks.

Who is this best suited for?

Multi-location service businesses with active demand who want systematic growth, not just marketing activity.

How long does the engagement run?

Most clients work with us for 6–18 months, depending on scale and ambition.

Do you offer consulting only?

We offer two engagement models:

1. Strategic Consulting: We diagnose, design the roadmap, and guide your team through implementation.

2. Hands-On Partnership: We diagnose, design, and implement alongside you — building the infrastructure directly. Most multi-location businesses choose the partnership model because internal teams lack the specialist capacity.

How does this affect business valuation?

Businesses with systematic, owner-independent revenue infrastructure sell for 3-15x EBITDA. Founder-dependent businesses? 1-2x. We build the infrastructure that premium buyers pay for — even if you never plan to sell.

Need more information?

We're happy to discuss your specific business requirements in detail